Leonetto Cappiello, Bitter Campari Lo spiritello (1921)
Leonetto Cappiello, Bitter Campari Lo spiritello (1921)

Glass Art for the Aperitif. The evolution of sociable drinking. Stories of glass and paper

Murano Glass Museum

Good To Know


March 12, 2016


May 29, 2016

The exhibition Glass Art for the Aperitif. The evolution of sociable drinking. Stories of glass and paper at the Murano Glass Museum in Venice is devoted to graphic design and glass art related to the aperitif. It illustrates a graphic and pictorial field that involves an immersion in the brand values of companies and their corporate cultures viewed through the lens of advertising.

The subject matter has close ties with the industrial areas of Northern Italy and the neighbouring Canton of Ticino in Switzerland since a special law enacted in the late 19th century ordained that only alcohol – hence also aperitifs – produced in Switzerland could be served in the Confederation or exported from it. The result was that in the early years of the 20th century, numerous Italian companies set up branches in Chiasso and the rest of Ticino including Campari, Cinzano and Martini.

The exhibition explores, through graphic expression, the transformations that have taken place regarding social drinking, from the Belle Époque to the Deco period and the post-war recovery of the dolce vita to the contemporary happy hour.

The exhibition presents a rich visual heritage with flyers, posters, playbills, placards, menus, calendars, advertising graphics, metal and ceramic signs, logos, as well as designer objects such as tables and chairs. Visitors can also view items used in drinking aperitifs: designer glasses with various logos, coasters, ice buckets and soda siphons.

Practical Information
please see Murano Glass Museum

Related Museums

Punta della Dogana in Venice

Punta della Dogana

The Punta della Dogana is a contemporary art museum in Venice that exhibits artworks from the François Pinault Foundation, one of the largest collections of contemporary art in the world. Occupying a triangular tongue of land where the Grand Canal meets the Giudecca Canal, the ... [read more]