WhereMurano Glass Museum
Good To KnowOpen also Mondays
March 12, 2016
May 29, 2016
The exhibition Glass Art for the Aperitif. The evolution of sociable drinking. Stories of glass and paper at the Murano Glass Museum in Venice is devoted to graphic design and glass art related to the aperitif. It illustrates a graphic and pictorial field that involves an immersion in the brand values of companies and their corporate cultures viewed through the lens of advertising.
The subject matter has close ties with the industrial areas of Northern Italy and the neighbouring Canton of Ticino in Switzerland since a special law enacted in the late 19th century ordained that only alcohol – hence also aperitifs – produced in Switzerland could be served in the Confederation or exported from it. The result was that in the early years of the 20th century, numerous Italian companies set up branches in Chiasso and the rest of Ticino including Campari, Cinzano and Martini.
The exhibition explores, through graphic expression, the transformations that have taken place regarding social drinking, from the Belle Époque to the Deco period and the post-war recovery of the dolce vita to the contemporary happy hour.
The exhibition presents a rich visual heritage with flyers, posters, playbills, placards, menus, calendars, advertising graphics, metal and ceramic signs, logos, as well as designer objects such as tables and chairs. Visitors can also view items used in drinking aperitifs: designer glasses with various logos, coasters, ice buckets and soda siphons.